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A Bit About Me

I'm a natural creative who thrives on collaboration, storytelling, and bringing ideas to life. My background includes creative direction, copywriting, and content production across advertising and media. My passion for music, gaming, art, and exercise all keep my ideas moving.

Work Experience

Creative Director
NEXT Advertising Agency
Athens, OH
Aug. 2025 - Present

Writer
Student News Bureau
Athens, OH
Aug. 2024 - Present

Copywriter
NEXT Advertising Agency
Athens, OH
Jan. 2025 - Aug. 2025

Director/Content Producer WCPO-TV
Cincinnati, OH
Feb. 2022 - June 2024

Technical Specialist
Apple
Cincinnati, OH
July 2021 - April 2022

Specialist
Apple
Cincinnati, OH
Oct. 2019 - July 2021

Intern I
Seacrest Studios, Cincinnati Children's Hospital Medical Center
Cincinnati, OH
Dec. 2020 - April 2021

  • Led creative strategy and campaign execution for clients including RD Medical Training, Jubach Log Homes, Scatter DIY and The Southern Ohio Copperheads. 

  • Produced original creative assets including video advertisements, written copy, hand-drawn illustrations, print ads, and short-form social content. 

  • Collaborated with copywriters and designers to refine ideas from initial brief through final delivery. 

  • Managed and produced content for NEXT’s social media platforms and website. 

  • Received assignments and consisently met deadlines for publication in Ohio Today.

  • Effectively interviewed and consulted sources to share their stories, highlighting the greater-Athens community and keeping them informed. 

  • Clear, concise, accurate news writing using Associated-Press (AP) style. 

  • Wrote copy for multi-channel campaigns across clients including Jubach Log Homes, Southern Ohio Copperheads, Captain D’s Seafood, and Cairn Recovery Center 

  • Pitched campaign concepts, taglines, and creative directions during internal brainstorms and client-facing presentations. 

  • Collaborated closely with designers, directors and strategists to ensure copy aligned with visual direction and brand voice. 

  • Calmly and effectively directed shows under high-pressure situations where errors could arise and decisions had to be made in seconds.

  • Gained extensive knowledge of any and all broadcast equipment used in the newsroom.

  • Created engaging content for non-news programs including Cincy Lifestyle and FC Cincinnati Weekly, all of which aired on our network.

  • Diagnosed and resolved hardware and software issues for iPhone, iPad, Mac, and Apple Watch.

  • Performed device troubleshooting and system diagnostics using Apple service tools.

  • Educated customers on device features, troubleshooting, and Apple services.

  • Documented service cases and escalated complex repairs when needed.

  • Provided product demonstrations and recommendations for Apple devices and accessories.

  • Assisted customers with purchase decisions and device setup.

  • Maintained strong knowledge of Apple products and ecosystem features.

  • Supported a fast-paced sales floor while delivering excellent customer service.

  • Hosted and produced “Animation Station,” a children’s program discussing cartoons and teaching character drawing, helping engage and uplift pediatric patients during hospital stays.

  • Communicated effectively with patients and families in emotionally sensitive hospital settings, demonstrating empathy and professionalism.

  • Interviewed high profile subjects while maintaining smooth, steady broadcast operations. 

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©2022 by jackrohrer.com

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